Digital Marketing opportunities are growing day by day, and everyone wants to be a part of it. It is like an Indian Cricket Team. All want to get into it and wear that blue jersey of Indian Cricket Team.
Getting into an Indian Team is not an easy task; you will have to beat so many sportspersons, who are playing cricket today to become a part of the Indian Cricket Team. Here, only a few can make it to the Team.
But, Digital has lots of opportunities, if you want to be into it, no doubt you will have to work on your skills as Digital has a practical approach. To enter into the industry at the initial stage, You have to Show your skills practically to get into Digital Marketing.
Now, you must be having lots of questions about how to get into the digital industry, what about digital marketing salary, digital marketing future and Digital Marketing jobs for freshers.
Here, I am sharing insights on the industry, jobs, different roles, growth and some suggestions on how to get into it today.
Future of Digital Marketing:
If you have decided to be into Digital Marketing, then let me tell you that you should not worry today about it, just learn it.
The best skill to learn today is Digital Marketing. Internet penetration in India has changed the habits of people, and everyone wants things at One Click. If you wish to book a railway ticket or you want to book a cab.
Take an example of online food ordering apps, zomato or swiggy. We want to order them easily through an app rather than calling them and waiting for an attendant to attain the call and get the order.
We all are driven by technology these days, and we expect companies to serve us in the same manner.
It’s possible with the support of Digital today. All businesses are slowly shifting from traditional marketing to Digital Marketing as Digital has continuously adapted new changes to meet customers demand in the market.
Today digital marketing skills have demand in the job market, skills like Social Media Marketing, SEO, SEM, Content Writing etc.
Except, these skills like website development, landing page building, User Interface are also in demand and evolving with the Digital Marketing industry.
Top 5 reasons why Digital Marketing has a bright future:
So, what makes Digital Marketing Future bright is one of the most talked-about topics today. Here are some reasons why Digital has a bright future in the coming decades.
- All companies are moving from Traditional Marketing to Digital Marketing.
- All businesses today require websites and want to create their online presence.
- Companies are adopting digital technology to improve their products and services.
- Companies are now focusing more and more on data collection of their prospect and consumers through digital marketing platforms.
- Small businesses are moving to social media platforms to generate transactions and to reach a more significant number of audiences.
Now, to help businesses to bring this Digital transformation, everyone needs a Digital Marketer or specialist in a particular niche of Digital Marketing, who can help them to grow their business.
Scope of Digital Marketing in India:
Digital Marketing in India took rapid growth after an announcement of Digital India by our Prime Minister Modi in 2015, as per one report more than eight lakhs jobs were available in 2017 and now it’s growing each year.
Today, more than 50% of Indian Population uses the internet after the launch of 4G by Jio. Now today, the numbers are increasing day by day. You can see the same in the below-given image, by 2023 internet users in India will be around 666.4 million.
Today, we all are living Digital lifestyle. We all live with smartphones and the Internet. Use lots of apps for learning, entertainment, travelling etc.
In a population of 1.3 billion, according to techarch, India had 502.2 million smartphone users as of December 2019.
Digital Ad spends to cross 50,000 crores mark by 2025. Digital ad spends currently stand at 13,683 crores and its expected to grow by 27% to touch 17,377 crores in 2020, as per the report by Dentsu Aegis Network.
More and more apps are getting launched for different industries for easy accessibility of users, and people are adopting new technology for online meetings and online education. This change in users behaviour has given birth to lots of opportunities in Digital Marketing, and same platforms are used by different advertisers also to target their audiences.
Now, during the lockdown, you must have seen even kids studying on zoom, online.
Source: Times of India
Such a quick transformation is happening in our lives today. Everyone is using digital for learning or for sharing knowledge. Many people are starting their new YouTube Channels and doing so many things online to provide education, expertise and for selling Digital Marketing Courses.
So there is a demand for Digital in the market. Whether its apps or any other digital platform.
Digital is vast and changing every day with new technology and innovations taking birth each day on different platforms. So you need to be a lifelong learner if you want to be in this industry.
Businesses are spending more on digital platforms in India, so I must say, don’t miss this opportunity as everyone is investing and using digital to grow their business today. As per Statista, the market size of the Digital Advertising Industry will increase by 200%.
This growth will, for sure create lots of opportunities in the market in the upcoming years.
Digital Marketing is a new MBA today:
I am sure many of you today must be thinking about whether to do an MBA to get into Digital Marketing or to do some courses online into the industry. What should be your approach, what companies are expecting from a candidate?
Let me explain to you that the MBA has its value as you will learn about management skills. If you choose an MBA in marketing, you will be having a fundamental clarity about functions of marketing, strategies and core concepts of Marketing.
MBA in marketing further will help you to do digital marketing in a better way, as you already know about the basics and core concepts of marketing, and you can use these in Digital Marketing. However. If you are not an MBA in marketing, you can still do a Digital Marketing.
These days everyone is doing or learning digital marketing from a school passing out the boy to an old age retired person. Everyone wants to go online and do something, share content and earn his or her part of share on Digital.
We all are living a digital life; hence your digital presence is a must today. So to be on Digital, you have to learn it. If you want to kickstart now, you can opt for my basic course in Digital Marketing.
Roles & Opportunities related to Digital Marketing:
Now, you know the Digital EcoSystem. Let’s understand the various positions that are available in industry related to Jobs.
- Digital Marketing Executive / Manager:
- Social Media Executive / Manager:
- Content Writers or Content Marketing Executive / Manager:
- Search Engine Optimization Specialist:
- Search Engine Marketing Expert:
- Email Marketing Specialist:
- Digital Sales or Business Development:
- Graphic Designers:
- Web Developers
- UI/UX Experts
These above are some of the opportunities, and there are so many other opportunities are also in the market related to each niche like landing page specialist, sales funnel specialist, virtual, augmented reality specialist etc.
Further, AI (Artificial Intelligence), Machine Learning and Big Data will create more opportunities in the Digital Marketing Industry.
Salaries in the Digital Marketing Industry:
Now, let’s look into the essential elements of a job salary. I am sure you all remember the interview from movie 3 Idiots when one person from the panel is asking Mr.Raju Rastogi about the pay.
I know, it’s a movie so the panellist asked ‘Salary Kitna Loge Bhai?’ would have made you laugh but still, in reality, you should know the salary range for a designation and profile you are applying for with an organization.
The growth of Digital Marketing has given opportunities to many different kinds of roles, ranging from Digital Marketing Manager, Social Media Expert, Search Engine Expert, Graphic Designer, Account Manager, Media Planner and Buyer and Business Development.
But roles are not restricted to these profiles, and there are more roles except these like UI/UX expert, web designers, sales funnel expert, email marketing specialist etc.
Below given are tentative salary figures for different roles of Digital Marketing in India. The salary structure is the basis of a survey of various job portals.
|Roles||Beginner||1-3 Years||3-5 Years|
|Digital Marketing Executive/Manager||20,000 to 25,000||25,000-45,000||45,000 to 70,000|
|Social Media||15,000 to 25,000||25,000 to 40,000||40,000 to 50,000|
|Content Writer||12,000 to 20,000||20,000 to 40,000||40,000 to 60,000|
|SEO||10,000 to 15,000||15,000 to 30,000||30,000 to 50,000|
|Copywriter||12,000 to 20,000||20,000 to 40,000||40,000 to 60,000|
|Graphic Designer||12,000 to 15,000||15,000 to 25,000||25,000 to 50,000|
|Account Planner||18,000 to 25,000||25,000 to 35,000||35,000 to 60,000|
|Digital Planner / Buyer||25,000 to 35,000||35,000 to 45,000||45,000 to 60,000|
|Business Development / Sales||25,000 to 30,000||30,000 to 50,000||50,000 to 75,000|
Above is the tentative salary range for different roles in the Indian Job Market.
Now Let’s understand how to get a job into digital Marketing:
There are different ways we hunt jobs in the market, right? Many of us know about job portals, like naukri.com, monster.com and timesjobs.com etc.
We all go to these portals to get them or to hunt and apply for available jobs in the market.
It’s not easy to get into a Digital Marketing Industry and hunt for a specific job related to your skillset. Also, it’s difficult for a fresher to get a job. As everyone looks for an experienced person who can join and immediately get ROI (return on investment) to the company.
So, how will you get a job without having experience? You will also be competing with so many other applicants who have completed their internship or fresh passed out of college and have better grades than you.
But there are some ways you can stand out from the crowd. Here are some tips to get into Digital Marketing:
Learn & Learn:
If you want to get into Digital Marketing first, you need to learn the skills required to get into Digital Marketing. Digital is vast, so you first need to know how the digital marketing ecosystem works and then you can select any one stream.
To learn Digital, you can join any basic course first by any Digital Marketer online, or there are so many platforms, which are offering free learning.
There are many free courses available on udemy, LinkedIn and Coursera, but I would strongly recommend checking the below-given courses to get certification and learn.
Except these above, there are so many digital marketers offer basic courses for free in Digital Marketing.
Everyone starts from scratch, you might not possess the skills that are in demand for the job you are applying for, but you can develop these skills. Do some work for free to add value to the business of various small organizations.
Take small assignments as a freelancer for free. Try and use your digital skills and work for a month or two rather than searching for a job.
Present your work to a company wherever you are applying for a job. Showcase to them how you have added value to a small organization with your Digital Marketing Skills. It will help you a lot to gain your confidence, and you may end up getting a good job.
Now you must be confused about how networking can get you a job. Networking can be the best way for you to get into the Digital Marketing industry.
In networking, you meet people from the same industry or area of interest, and Here you can join different groups on social media like LinkedIn or Facebook groups.
Networking is all about helping each other. If you are in a network, you will come to know about opportunities, or you can also ask people about opportunities in your network.
It will be easy for you and also for people who need someone with similar skills.
Today everyone is doing blogging, but here you can do to present your knowledge in front of an employer. It is easy today to build a website and start blogging with some necessary technical skills.
Here, you don’t have expertise in website making, but once you start a website on a platform like WordPress, you can efficiently operate it.
With a blog, you will also gain skills like SEO for content, social media by sharing and you can write a blog on any topic that you like, or you can do research on keywords and write a blog by referring to these keywords and some other articles.
Today, social media and web presence is essential for personal branding, if you don’t have a website, it’s okay, but you can enhance your branding with social media profiles.
Almost everyone sees your profiles online before recruiting you, consider a case of Linkedin. Most of the recruiters check the LinkedIn profile first before they call or hire any candidate.
As per the Manifest 2020 recruitment survey, 79% of HR professionals have rejected jobs for the candidate due to inappropriate and unnecessary content on social media.
Linkedin is the best platform on social media for personal branding, especially for job seekers. Further, you can write content about specific industry or skills, which can easily be visible to recruiters, and you may end up getting calls for that particular role.
So, how you use social media and share content across, how do you optimize your profile, especially on Linkedin tells a lot about your area of interest and professional goals.
Use these tips and social media platforms effectively if you are searching for a job in Digital Marketing today.
Specialise in One Function:
Today, there is a demand for specialized professionals in Digital Marketing. There are so many digital marketing jobs for freshers in the market.
Digital Marketing is booming, and Digital Marketing Future opportunities are growing each year, offering good digital marketing salary to freshers and skilled experience professionals.
Be the best in one set of specialization in Digital Marketing rather than doing everything which you can’t do. So you either have to be an action hero or comedy hero or a villain, choose your role like a movie character.
So, if you love action, it’s better to be an Action Hero. Same goes with Digital Marketing, suppose if you love writing, you can focus and learn more about content writing and getting a job in content.
As you love content writing, you can get specialized in this set of skills, rather than doing something else, which you may not like later on. By doing what you love, you will enjoy each day of working and challenges.
Go with your passion and skills so that you can be known for your skills in the Digital Marketing Industry.
Internship or Job:
Source: Google Images
If you are planning today to start a career in Digital Marketing then the right beginning is to learn and practise as its practical base skill, so to begin with you can either work or get guidance from a person who is already in the industry.
You also need to do self-evaluation by giving Digital Marketing exams and understanding the concepts. It will further help you to improve your knowledge and skills and certifications will help you during your job interview too.
Here, at fresher level, you can get two kinds of opportunities one is directly a paid job at the initial level, and the other one is an internship (paid or unpaid). I will always suggest going for an internship because at the internship; you will get more exposure for skills required in Digital Marketing than a job.
In an internship organization or people, don’t set expectations from you. Hence, they ask and allow you to do a different task within the department to understand more about the subject, and also people try to get maximum work done from you, and here you learn a lot.
Whereas in the fresher level job, the organization gives you a specific task to do and expects you to perform well and provide productivity. Here you will work for one kind of task only, and it may be troublesome for your long term career.
At last, whether you join as a fresher or as an intern, keep up to date with knowledge and things happening in Digital Marketing, you can select 2 or 3 skills in Digital Marketing and work on it as you can’t learn everything in Digital Marketing as its too vast.
Getting a Full-time Job Vs Freelancing:
If you are into digital marketing or trying to get into digital marketing, but you don’t like to work for 9 to 5 jobs, then let me tell you the opportunities you have in digital today. You can sit at home or operate from anywhere in the world.
In Digital, you have lots of opportunities to work as a freelancer and work as per your schedule and comfort. As to operate for any kind of work for Digital Marketing, you just need two things: laptop or pc and wifi.
In a full-time job, you may feel secure and safe as here you get a fixed salary and other perks, where you have to struggle for clients in Freelancing.
Many times, many people in jobs relax and don’t work and keep them updated with market trends. As you don’t feel challenges each day, so you become comfortable with the situation.
Where in Freelancing you have to be on toes all the time. If you do not update yourself, you will be out of the market, and your competitors will win. If you are serious and work consistently and update yourself with the market and win clients then in the long run freelancing career is safe and fruitful also.
So, to do Freelancing or opt for a full-time job that is a person’s own choice.
How to get into freelancing:
Getting into Freelancing is not that though, provided you have the required skills. Freelancing opportunities are growing in India now, as COVID situation has given rise to the Gig economy. Everyone is learning Digital Marketing and want to become a Digital Marketer.
5 easy tips to get into freelancing:
1. Select your niche:
So among so many skills of Digital Marketing, you can focus on one or two skills, specialize in it and try to master those skills. If you are a specialist in one or two skills, you will tend to get more opportunities as you will be known for that niche. It will help you, and you can get freelancing work quickly.
- Create an Online Portfolio:
You can create an online portfolio on your website. If you do not have a website, you can post your work on social media or any other freelancer website.
Your online portfolio will help you to get more clients, and it will also be helpful to present to new prospects to get the work.
- Freelancing Websites:
There are too many websites available online to get freelancing work. You can register yourself on sites like Fiverr, Upwork, digitalmarketer.com, Freelancer etc. You can register on these websites, and you have to do bidding to get the work.
These websites will help you to get the work from across the globe, and you also don’t need to worry about payment part as these platforms are authentic and assure you for your payment after their deduction of commission, as their business is dependent on your business.
- Reach out to your contacts:
Once you start your freelancing work, it’s better to take free or small projects from known individuals. It will help you to create your portfolio of work, and later on, you can present or pitch that work to clients for new business.
To get freelancing work, you can reach out to your contacts for freelancing work, or you can publish content on social media.
Start your work at a lesser price initially and start working on a different portfolio of clients through your contacts as it is the best way to begin Freelancing today.
You should collaborate or team up with other buddy freelancers, who are like-minded and are into Digital Marketing. Suppose you are getting a client to work for a website, but you are a social media specialist, you can’t afford to lose a project.
So, you should build a team with other freelancers; it will help you to work on more and more projects and increase your exposure to the market. It will not help give you more revenues, but it will increase your confidence in handling clients and delivering work.
Future of Digital Marketing in India:
Country’s economy depends on lots of factors, but one of the essential elements that drive the economy is the belief and vision of the government of that country.
In India, our PM Mr.Narendra Modi himself has launched Digital India in 2015 and pushed all Indians to use the technology to maximum for faster growth, learning and ease of life as we Indians are known for our technical skills too.
Mr.Sundar Pichai, CEO of Google, has also supported our initiative of Digital India and has announced the ‘Digital Unlocked’ programme to support SMEs and train them for Digital Marketing.
Thousands of workshops planned in India to support our initiative, and also Google is planning to invest in India to grow their business.
If a CEO of Google has an interest in Indian Market then you can think of the future demand and future of Digital Marketing in India, not only this but many of foreign universities are moving towards India to sell their Digital Trainings and Marketing Courses.
Today, small towns are also getting equipped with Digital Marketing. More and more startups are coming from small cities with new and innovative Digital Ideas. So, Digital has a proper scope in India, and it will create lots of opportunities for each Indian.
So, digital marketing jobs will be in demand in future, and freshers will get the right amount of opportunities provided they learn Digital Marketing and specialize in any of the Niches mentioned above of Digital.
Now, COVID has brought that storm in the Indian market, which has pushed the use of Digital devices, technology in our daily life. It led to a transformation in consumer behaviours, which has forced all companies to go Digital as all consumers are online.
I am sure by now; you have clarity on how to get a job in Digital Marketing, future of Digital, Digital Marketing Salary in Industry and growth of Digital Marketing in India.
Please comment with your views and queries about Digital Marketing, Digital Marketing Jobs and careers in India. Tell us your experience of job hunting in Digital Marketing, tell us which job profile in Digital Marketing attracts you most and how are you preparing for it today.