Buying or selling a property in India is not an easy task. India is such a huge market with so many real estate companies and developers across different states.
Today, the majority of the sellers and buyers are online either they have websites and social media or they are present on few real estate property portals.
No one has time today to go and check each property personally and invest such a huge time by visiting the different places again and again just to get the information.
Imagine visiting a construction site during the COVID period. It’s not possible for you to visit right?
But you won’t believe sales are happening. Here are some of the statistics for last year 2020.
In few states, the sales have broken all the past records, the sales happened due to increase in demand for homes after a pandemic situation as need of work from home has increased and also due to supportive government policies, like reduction in stamp duty has further boosted sales.
Earlier, people used to hire real estate agents but in today’s digital era, people expect to have information on their cell phones at one click. Here, online property portals/websites play a vital role in the whole process.
Property portals had played a critical role in selling inventory during last year, by providing all solutions for sellers to sell and for buyers to view their future homes through Virtual Reality, Augmented Reality and online meetings.
The reason to write this article is to create an awareness about portals so that more and more people can use these property portals to buy and sell or rent out their inventories rather than going out or investing time in selling or searching.
Once you read this article, you will know the impact that real estate portals are making for buyers and sellers by providing one common platform for both buyers and sellers. Though they charge sellers of the properties, all the information is freely available for buyers.
Now, what is a property portal?
Property portal is an online platform for buyers and sellers, where sellers can list or put the information of their property for sales and the seller can come and search for different available property on the marketplace.
Here all the required information is updated by a seller along with contact details so that a buyer can reach him directly to buy that particular shortlisted property.
The buying process starts with market research, where people look for different options in a particular or different locality, keeping in mind their budget, home size, nearby infrastructure, facilities, and amenities within the property.
Now, if you want to know how many property portals India has then let me tell you, there are many as each day many new companies are listing the properties of different developers, thanks to a growing technology now its very easy to list the property on any portal or on your own property portal.
I know, after reading the above information, you must be thinking of which is the best property site in India? What is the best website for house hunting? Which is the best property portal? etc
Here is a list of Top 5 Property Portals in India:
Magicbricks, a division of Times Internet Limited (A Division of Times Group) is a market leader in this segment. The company started its operations in 2005.
Magicbricks has a strong brand recall due to a main brand Times of India as they continuously promote the brand through their publications across India.
The brand has a strong presence, reach, and data of buyers and sellers across India.
The website is not only useful for a buyer or a seller but it has different tools to give you more insights on any property in India and also they provide valuable educational content to educate their visitors online.
Today, none of the online campaigns for any of the real estate developers is complete without having magicbricks.com in their plan. As they have multiple solutions to reach out to the actual buyer of your property.
They provide locality skyscrapers (banner), project targeting, locality and competition targeting, access to a database of actual buyers interested in the locality, project listings, microsite, retargeting and so many other products to reach out to the right audience.
You can reach them, here www.magicbricks.com
99acres.com is a group company of Info Edge Group in India. The website was launched in 2005 in India.
The company has a strong presence in India across 600+ cities. Though their clients are not only in India but in other parts of the world too, who want to sell the property.
The site is very known and famous among the communities due to its strong offline & online presence in India.
The site has good organic traffic, along with that they can help you to sell your property with their multiple products as they also have a strong database of buyers.
Their omnichannel campaign is a good remarketing product, which can help you to generate good quality leads along with mailer campaigns, social media, SMS campaigns, and on-site presence.
If you are a developer, agent, or sole owner of a property, they can help you to sell your property with ease.
Housing.com was started in 2012 in Mumbai, Maharashtra, and then the company had a nationwide launch in 2015.
Housing.com is known for its innovation, technology, content, and quality traffic.
In fact, hosing.com is the first platform that has started the verified listings to avoid the junk listings and customer data on the portal.
The company is also known for its unique customer approach through its online and offline marketing efforts to create awareness among end-users in India.
For sellers company offers city page banners, locality-based listings, spaces in featured developers for developers, premium microsite, along with OTV verified leads.
The company also provides backend support to its valuable customers to generate quality leads.
You can reach them, just click here on www.housing.com
Nobroker.in as the name suggests, it’s a property portal for property owners, tenants, sellers, and buyers without involving any broker in between.
The company was founded in 2014 in Bangalore, India, and has a strong presence in 11 cities today.
Along with the free listing of your property, the company provides support for lead generation activity with callers’ support to verify the leads.
The other modules of the company provide the services of processing and executing rental agreements for commercial & residential properties.
If you want to sell the property to a direct buyer without involving any broker and want to get you all the process is done through someone then nobroker.in is the right platform for you.
You can reach them here www.norboker.in
CommonFloor is a Bangalore-based real estate portal now acquired by Quikr India. They have a very strong presence in the south market.
CommonFloor has a unique way of helping their clients through offline society activations/events and online presence on their portals, promotion on social media platforms like Facebook, Instagram, SMS, mailer promotion, and the popular websites and apps, virtual launches, and digital creatives.
They also do google based promotion on property keywords and Columbia and taboola platforms for native marketing.
Not only this they have a lead module basis the OTP and backend verification, which is really helpful for any marketer or property owner as these leads have already been verified by their backend team.
You can contact them here www.commonfloor.com
These are above the top 5 property portals, if you were searching for the top 10 property portals in India then let me tell you makaa.com, Indian real estate forum, prop tiger are group companies with housing.com.
Other group companies are CommonFloor and indiaproperty.com
Some other good online property portals are square yards, sulekha properties, Zricks, squareyards.com.
COVID-19 pandemic has changed the work trends and now more and more people have started operating from homes, which has led to a demand for the real estate segment.
Now, as the demand has increased and now everyone wants to have a set up of office and work from home. People have started looking out for options to have their own home rather than staying on rent.
Once you have decided to buy a home or rent out a new home with a bigger space, these above portals can be really helpful to get you your dream home.
These days most of the sellers and developers provide maximum information on these property portals including virtual and real tours of construction sites and show flats, the status of the property, locality rates, and locality details, etc.
You can also contact me to understand more about how these portals work before you plan your promotion on these portals.