Videos and visuals are more attractive and appealing. No matter who you are selling to and what you are selling, whether it’s a product or service. One thing that is going to attract your customers are videos.
Video marketing is a powerful tool today for the real estate market. If you are in a real estate business, a marketer, or a real estate agent, if you are not using videos, you are losing all those quality leads for your real estate business.
Today, in this digital era of information, people spend most of their time on Mobiles or laptops, search for their property online first, and then go for a physical visit.
Videos make you stand out from your competition. If you are not using videos, chances are no matter how good you are in your real estate business, visitors online may prefer something other than your brand.
Because videos are the most preferred medium in the market today, it is also observed that engagement is more with videos when compared to other forms.
So, make sure you start making videos for your properties, market them in different ways, and create multiple videos of the same property at various project stages.
Vital stats for video marketing:
84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
79% say they’ve been convinced to buy or download software or app by watching a video.
96% of people have watched an explainer video to learn more about a product or service.
So, videos are essential for sales & customer experience. In real estate, customer experience is most important, and many people buy real estate once in their lifetime as it’s one of the most significant investments.
Considering it, all the real estate developers and agents have to give them a better experience so that they can make buying decisions.
Videos can influence their decision to buy your property compared to your competition.
I am writing this video because I have experienced that in India, many developers who sell a property worth crores of rupees still need to understand and use the power of Videos to market their projects.
After reading this article, I am sure the developers can add video marketing to the top of their minds while making a real estate plan for launching a new project or a strategy for a launch.
If you use the power of videos at different stages of projects, it will surely help you get more sales.
Along with video marketing, here are some more tips for lead generation.
Please read here: 7 best real estate lead generation tips for 2021
So, let’s dive deep into video marketing for the real estate business and understand its use, benefits, and importance today.
Video Marketing Definition
Video Marketing today is defined as using videos to market your product or services. Videos showcase the product or services and provide information to the prospects regarding the product or service.
So, when you use videos on different channels like television, social media, and events to promote your product or services is called video marketing.
What is Video Content Marketing?
Video Content Marketing is when brands, companies, or individual coaches and mentors use their content in video formats to increase their online profile visibility.
Videos are usually published and shared on different social media networks or platforms.
These days, video content is shared through webinars and online courses.
It’s a great content strategy to use videos to promote your content. Product explanatory videos work well for B2b Category, and in the B2C category, it helps create more brand awareness and customer engagement.
Why Video Marketing
Video marketing is one of the best tools to stand out from other competitors in the market; not only this, but this will help you to generate more quality leads and sell your property faster in the market.
Sometimes, when you share a photograph of the properties, buyers are still not entirely convinced with it because they want the look and feel they can see in the video, the actual light and feel of the home without adding extra lights while shooting.
Today, most home searches happen online in India, and buyers look for actual images or videos of show flats so that they can decide and shortlist a property along with other factors that influence their decision.
Here are some of the reasons why you should do video marketing.
Better Way Of Explanation & Presentation
Video as a medium itself is an excellent way of providing information and educating prospects or clients about your product or services.
What would you prefer if someone would tell you or explain things about any product over a call or in person and provide the information, or would you love to watch a video for it? I know you prefer a video.
We all prefer video content; that’s why, after Google, the highest number of searches happen on youtube, and it’s the second-largest search engine in the world.
Youtube gets 30 million visitors daily; people search for their queries more.
According to wyzowl.com today, 94% of marketers use video marketing to promote their content, product, and services, as it helps them to increase conversion and customers understand the video content easily.
People love to consume video content.
Today, people love to watch video content. Consumers today expect all information and content in the form of videos.
In the last few years, there has been a massive transformation in the buyer’s journey and content marketing. Earlier, we used to publish content at different places so that we could be found.
Buyers, especially in real estate, expect you to share a site video location, show flat video, and walkthrough, and they engage more with video content only.
In the mobile age today, it’s easy for sellers or companies to connect easily with prospective buyers, and videos are the best tools to convince and sell products to them.
Here are below given statics on video consumption:
- Almost 85% of internet users in India watch video content every month.
- As per recent data from marketing charts, the person will spend 100 minutes every day watching online videos.
- It’s observed that 93% of companies claim they got a new customer because of online videos posted on social media.
- Most businesses say that they get more return on investment due to Videos on social media.
Videos are helpful for SEO.
Your customers and online search engines love your video content, and they also want you to build content in video format.
Uploading videos by targeting the exact keywords or search terms is an excellent way to generate traffic online for the business, as these terms can appear on the first page of Google.
For example, when you search for the term “show flat Lodha Amara” after a few Ads listings, you can see the video listings on the first page of Google.
Video Marketing Benefits
Video marketing can significantly value your company, products, or brand. As for marketing, any content in the form of videos, which is widely accepted by all audiences across the globe, can help you a lot.
It’s better to use videos first rather than invest in other mediums if you plan to market your product. Make sure videos are part of your marketing strategy and that too on priority.
The reason I am putting pressure on the use of video as a marketing tool is because of below given listed benefits:
Strengthen Your Brand Image
Whether you are a brand or not or a small-level local developer in your area, using videos to promote your real estate projects can enhance your brand image.
You can use videos in different formats and on other platforms like websites, social media, property portals, etc., which can help you to generate more leads.
Also Read: Top 5 Real Estate Property Portals in India
Showcasing your property through the walkthrough, drone shoot, and 360* Shoot not only gives customers clarity and a better experience about your product but will create an image of your company in their minds.
https://www.youtube.com/watch?v=AU8bSQsLJH8
So make sure you plan videos of your website first while planning a launch or marketing plan for your real estate project sales.
Videos develop trust
Trust is the most challenging factor for real estate developers in India. Due to project delays and cash flow issues, developers usually need more time to deliver the Project.
So, in India, the home is mostly a one-time purchase for many families, and they invest the savings and money of their lifetime. So, ensure you provide them with the correct information and content.
Providing the correct information to each lead will build trust and increase the chances of closures.
To build trust further, ensure you properly treat every customer, even after they purchase a home from you.
Please give them the proper treatment, or wish, or surprise them at festivals and special events of their lives. Doing this lets, you easily convince them to share their experience with your company.
I am sure no one will say no to giving a testimonial for your delivered Project or about your company. Ensure you do everything right to get these short video testimonials, which can help you get more sales.
Hence building trust through videos is an essential strategy for any real estate company.
Influence Decision Makers
In India, buying a home and its decisions are not restricted to a person.
When it comes to home buying, everyone thinks of their ideal space in their minds and creates a vision of their new home.
So, you showcase an excellent kitchen and a kid’s room. In that case, it will undoubtedly influence a family’s husband or father to buy that property, as kids and wives influence most home-buying decisions.
So, videos can easily be shared with these influencers, and they can further help you to get that cold prospect to convert it to hot, and you can quickly close these leads.
Reliable Lead Generation Source
Real Estate Videos increase the chances of getting more leads on any platform, whether you have embedded video on a website or posted on social media.
After watching your Project or showing a flat video, if a prospect drops an inquiry, it means he already liked the property and knows about the locations, connectivity, amenities, and what the actual home looks like.
So videos are more reliable than any other marketing medium, and you can use these videos on different platforms, too, to get more reliable leads.
You can use the videos on websites, social media, blogs, on youtube, and you can share them on Whatsapp too with your prospects.
Videos give them confidence about your work and Project, providing you with high-quality leads that may convert easily. So make use of videos.
Types of Video Marketing You Can Do
Corporate Videos
Whether you are an agent or a developer (realtor), you should use video marketing to promote yourself in the market.
These profile videos allow you to showcase your company’s vision, mission, values, and people behind it; you can showcase your company directors, past projects delivered, current projects and upcoming projects too, and customer video testimonials.
This will not only enhance your image in the market but create confidence among buyers, who may buy their dream home from you.
https://www.youtube.com/watch?v=MfkOTFWU9bY
Social Media Videos
Social media is the best platform, whether it’s Facebook, Youtube, Twitter, Instagram, or LinkedIn. You can use short and long forms of content on these platforms per your marketing strategy.
You can also repurpose the content on all these platforms simultaneously within the given time limit, as shorts on youtube and Instagram/Facebook stories have a lesser time frame.
Videos on social media are highly engaging and easy to share, and they also create top-of-mind awareness. You can share your property videos, customer testimonials, project content videos, etc. This will not only build audiences but develop trust among a final buyer.
Educational Videos:
I know you can’t think of this but adding an educational video with content to help your clients understand the process of buying and selling real estate property will make a difference.
Customer Testimonial Videos
Customer testimonials are essential to selling your current and future properties faster. Customers’ testimonials show the value you have added to their lives by providing them with on-time possession, quality homes, and good amenities.
Not only this, but customer testimonials can save your marketing cost, too, as prospects get influenced by customer testimonials.
Actual Property Video Tour
Property tours in real estate add immense value while pitching to new prospects about your property, which merely images and text can’t do.
Adding some drone shorts of a locality along with showcasing connectivity
https://www.youtube.com/watch?v=VTBFDuvmGJk
Drone Videos
Pre-Construction / Launching Phase
The Pre Construction stage is critical to get the maximum number of leads at this stage on top of the funnel. The more information or prospects you obtain at this stage of the funnel, the chances of closing opportunities you will get at the middle of the funnel stage.
While showcasing the pre-launch stage, make sure you follow the below-given checklist:
- Your Brand Logo
- A short introduction to the company
- Your Project Logo
- A quick brief of Project
- Showcase a city on the map
- Connectivity of Main Roads towards the Project
- A connectivity walkthrough through done for each road
- Showcase all the critical infrastructures
- Showcase all Schools, Colleges, Public Places, Corporate Hubs, etc
- Showcase your property land with measurements
- Showcase current developments
Under Construction Projects
Showcasing a property at this stage will boost the confidence of buyers looking for your property or who have recently visited your property. Not only this, but new buyers in the market will also get influenced by seeing the growth of the construction of your Project.
You can also cover the above checklist in a shorter way or by speeding up the video. You can consider other factors before planning a shoot for under-construction projects.
Checklist for Under Construction Video
- Showcase the construction property land
- Show the different phases, if any
- Showcase the development to date
- Showcase the floors per wing constructed
- Showcase your project show flat
- Showcase the construction schedule (optional)
- A msg from a site engineer (Optional)
- Showcase the process (optional)
- Showcase the development of amenities
https://www.youtube.com/watch?v=OYcofMbri6A&t=117s
Completed Projects
You must show your completed projects to ensure you get all the opportunities for maximum conversions of leads.
While showcasing your completed Project along with the pre-launch intro checklist, you can further showcase the following:
- Showcase project layouts
- Then showcase actual drone shots
- Cover up all phases, wings, buildings
- Showcase all amenities one by one
- Showcase parking in the Project
- Testimonials of different customers
- A final message from Engineers & Directors
https://www.youtube.com/watch?v=Hny4cGJQAuE&t=3s
How to do video marketing
So, you must have decided to do video marketing in 2021, looking forward to different ideas.
To make these videos, you can be someone other than an expert. Suppose you are a small developer or an agent. You can shoot simple videos on mobile and edit them with various available apps.
But, if you are serious about it, you can hire a video marketing agency that gives you all these video marketing services. Many agencies and freelancers are available in the market who can help you build your brand with videos.
You can also build a team within your organization, where using different video marketing software and tools, you can make videos by yourself except for drone shoots. As for drones, you need to hire professionals in the market.
Wrapping Up:
Using video and marketing your products or service today is one of the most preferred online marketing methods.
Everyone uses these business tactics, from minor to big enterprises or individuals. Hence it would help if you didn’t miss any opportunity to build your brand or strategy around video marketing.
Add video marketing to your plan for all your Project’s stages and boost conversions. These videos help you increase sales and build your positive brand image in the market.
At last, you can build your business portfolio with these videos by showcasing your strengths and different videos.
This article was helpful to you. Please comment below and let me know your thoughts on video marketing.
FAQs:
Does video help sell real estate?
Yes, you can sell faster than using old traditional videos. Videos can push buyers to make their decision faster as they can see the virtual tour of the site and show flats. So, use more and more videos to sell real estate more quickly.
How do I market my real estate video?
Marketing your real estate video or videos is a small task. You can share it on different social media platforms. You can Whatsapp to other groups, and also you can share it with your property prospects.
How much does a real estate video cost?
You can do it for free by shooting it yourself through a phone camera and editing it on a computer or on mobile with different apps but if you want to get it done professionally, it can cost you from Rs. 10,000 to Rs. 5,00,000/-, the range covers all types of videos, including drone and corporate videos with a limit of 3 mins to 5 mins with editing.
How long should a real estate video be?
An excellent explanatory video should be between 3 and 5 minutes, but for small properties showcasing show flat, it can be 1 to 3 minutes.